Tag Archives: business

Current status: crowdfunding

About Floating, ,

Pre-order your float time now and help us build FLOAT. Coming to Magoun Sq, Somerville, Dec 2014.

We just launched our crowdfunding campaign at float.tilt.com – go there and pre-order your float time!  You can lock in some great pre-order discounts for float time, but act soon as the special pricing ends November 10th.

Every dollar you can commit now will help make it possible for us to build the beautiful, comfortable center you want in your community, and in exchange we want to give you, our awesome pre-supporters, the best deal possible on your float time.

We have a space in Magoun Sq, Somerville, MA.  We have a complete architectural plan, bids from three contractors, and a pending application for a building permit.  Very soon we will begin construction.

Keep up-to-date on our progress – join our mailing list here.

A slight change in direction

The Business of Floating,

You may have noticed that the word “massage” is missing from recent iterations of our logo. When Colin and I were looking at potential spaces for the float center, we were finding spaces that were either half the size we needed, or four times too large.  There wasn’t a lot in between.

After thinking about it, talking about it, and floating on it, we decided to go with a smaller footprint, and keep my massage office separate from the float business.

float... let it go
Float. Let it go.

I think this will be a fine decision for Float, going forward. We’ll be able to concentrate on promoting flotation therapy as the unique and exciting thing it is.

We will be doing business as Float Boston, with the tagline “Flotation Therapy.” We’ll be fixing our branding over the next few weeks to reflect this. You may get notifications from facebook and other platforms as they process the change.

Thanks again for your support!

Current status: Pre-construction

The Business of Floating, , , ,

We have found a space!  We’ve signed a lease in Magoun Sq, Somerville, MA.   Our architect is putting the finishing touches on our design, and we’ll start gutting the space soon.

We’ll be starting our crowdfunding campaign shortly; by supporting us you’ll be able to get FLOAT swag, lock in some great prices, and get in for floats before we open to the general public! Join our mailing list here.

We have a new logo!

The Business of Floating, ,

We found our designer Jennifer Mangini Perry through my friend Amber, whose cool kettlebell logo I’d admired. I looked through her work, liked her aesthetic a lot, and asked her if she could work something up for us. Jen talked with us, got a sense of the business and what we are like as people, and then took all of our ideas and came up with something we love!

Float: Float Tanks + Massage
Float: Float Tanks + Massage. Logo designed by Jennifer Mangini Perry.

Colin and I both love the logo’s clean, restful look. The upward-drifting droplet really grabbed me, and I like that this will be our central image. (We asked Jen to do a bunch of nitpicky things on the way to the finished product, including trying out the droplet as the O in Float… but that just made it look like our name was “Flat.”) You’ll see the droplet used in different ways in the future.

I’m really excited to have Jen’s work be the face of our brand. We’ll be rolling this out to all of our platforms in the next week or so.