Tag Archives: status

First target achieved!

The Business of Floating, , , ,

Oh my god, you guys.  We had some secret hopes of how much we might be able to raise with the crowdfunding campaign, but we never guessed we’d clear $9,000 and hit our first target in the first day.  It has been so exciting sitting here and obsessively hitting Refresh on the results page.  That may not have been the best use of my time, but how could I not?

Thank you, each and every one of you.

Up until yesterday morning, this was a personal, sort of crazy quest for Sara and me. Even with bills to pay and a signed lease in hand, it didn’t quite feel real.  But not even ten minutes after we announced the campaign yesterday the first order came in, and suddenly we were working for you guys.  It’s awesome.

Fireworks from the Celebration of Light 2014
Photo credit: GoToVan (flickr)

And now, onward to stretch goals!  Our first, at $15,000, is for upgraded soundproofing in the float rooms.  Medford St is not the busiest street in Somerville, but it does see its share of ambulances and garbage trucks.  Soundproofing is like love – you can never have too much.

Have your friends bought their float time yet?  Help us spread the word!  float.tilt.com.

Current status: crowdfunding

About Floating, ,

Pre-order your float time now and help us build FLOAT. Coming to Magoun Sq, Somerville, Dec 2014.

We just launched our crowdfunding campaign at float.tilt.com – go there and pre-order your float time!  You can lock in some great pre-order discounts for float time, but act soon as the special pricing ends November 10th.

Every dollar you can commit now will help make it possible for us to build the beautiful, comfortable center you want in your community, and in exchange we want to give you, our awesome pre-supporters, the best deal possible on your float time.

We have a space in Magoun Sq, Somerville, MA.  We have a complete architectural plan, bids from three contractors, and a pending application for a building permit.  Very soon we will begin construction.

Keep up-to-date on our progress – join our mailing list here.

Current status: Pre-construction

The Business of Floating, , , ,

We have found a space!  We’ve signed a lease in Magoun Sq, Somerville, MA.   Our architect is putting the finishing touches on our design, and we’ll start gutting the space soon.

We’ll be starting our crowdfunding campaign shortly; by supporting us you’ll be able to get FLOAT swag, lock in some great prices, and get in for floats before we open to the general public! Join our mailing list here.

We have a new logo!

The Business of Floating, ,

We found our designer Jennifer Mangini Perry through my friend Amber, whose cool kettlebell logo I’d admired. I looked through her work, liked her aesthetic a lot, and asked her if she could work something up for us. Jen talked with us, got a sense of the business and what we are like as people, and then took all of our ideas and came up with something we love!

Float: Float Tanks + Massage
Float: Float Tanks + Massage. Logo designed by Jennifer Mangini Perry.

Colin and I both love the logo’s clean, restful look. The upward-drifting droplet really grabbed me, and I like that this will be our central image. (We asked Jen to do a bunch of nitpicky things on the way to the finished product, including trying out the droplet as the O in Float… but that just made it look like our name was “Flat.”) You’ll see the droplet used in different ways in the future.

I’m really excited to have Jen’s work be the face of our brand. We’ll be rolling this out to all of our platforms in the next week or so.