My name is Mark, I bought Float Boston back in July of 2025. When I did, I did a very detailed analysis of local pricing, and kept the prices at Float Boston right around the median. It was a good plan at the time. 

Over the last 6 months I have spoken to almost everyone who has walked through my door that was willing to listen to a crazy, scraggly looking man ramble. I got to know as many of you as I could. What you did, where you were in life, and why you were coming. 

I kept detailed mental notes of these conversations, and I came to realize that most of my clients are teachers. Artists. Writers. Local small business owners. People just like me. And with the economy going how it is; costs for almost everything going up, wages going down, and stress levels skyrocketing I decided that I didn’t want to be “that” business that priced out the very community it was there to serve.

So I floated. And floated some more. I floated so much I thought I was growing gills. And I came to the conclusion that yes, my prices were in line with “everyone else” but everyone else wasn’t my customer base. YOU were. So instead of running random sales every once in awhile, I decided to take it one step further. I lowered the prices for all of our regular priced floats, all the time. No sales. No games. Just floats.

We hope to see you soon.