Category Archives: The Business of Floating

First target achieved!

The Business of Floating, , , ,

Oh my god, you guys.  We had some secret hopes of how much we might be able to raise with the crowdfunding campaign, but we never guessed we’d clear $9,000 and hit our first target in the first day.  It has been so exciting sitting here and obsessively hitting Refresh on the results page.  That may not have been the best use of my time, but how could I not?

Thank you, each and every one of you.

Up until yesterday morning, this was a personal, sort of crazy quest for Sara and me. Even with bills to pay and a signed lease in hand, it didn’t quite feel real.  But not even ten minutes after we announced the campaign yesterday the first order came in, and suddenly we were working for you guys.  It’s awesome.

Fireworks from the Celebration of Light 2014
Photo credit: GoToVan (flickr)

And now, onward to stretch goals!  Our first, at $15,000, is for upgraded soundproofing in the float rooms.  Medford St is not the busiest street in Somerville, but it does see its share of ambulances and garbage trucks.  Soundproofing is like love – you can never have too much.

Have your friends bought their float time yet?  Help us spread the word!  float.tilt.com.

A slight change in direction

The Business of Floating,

You may have noticed that the word “massage” is missing from recent iterations of our logo. When Colin and I were looking at potential spaces for the float center, we were finding spaces that were either half the size we needed, or four times too large.  There wasn’t a lot in between.

After thinking about it, talking about it, and floating on it, we decided to go with a smaller footprint, and keep my massage office separate from the float business.

float... let it go
Float. Let it go.

I think this will be a fine decision for Float, going forward. We’ll be able to concentrate on promoting flotation therapy as the unique and exciting thing it is.

We will be doing business as Float Boston, with the tagline “Flotation Therapy.” We’ll be fixing our branding over the next few weeks to reflect this. You may get notifications from facebook and other platforms as they process the change.

Thanks again for your support!

Current status: Pre-construction

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We have found a space!  We’ve signed a lease in Magoun Sq, Somerville, MA.   Our architect is putting the finishing touches on our design, and we’ll start gutting the space soon.

We’ll be starting our crowdfunding campaign shortly; by supporting us you’ll be able to get FLOAT swag, lock in some great prices, and get in for floats before we open to the general public! Join our mailing list here.

We have a new logo!

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We found our designer Jennifer Mangini Perry through my friend Amber, whose cool kettlebell logo I’d admired. I looked through her work, liked her aesthetic a lot, and asked her if she could work something up for us. Jen talked with us, got a sense of the business and what we are like as people, and then took all of our ideas and came up with something we love!

Float: Float Tanks + Massage
Float: Float Tanks + Massage. Logo designed by Jennifer Mangini Perry.

Colin and I both love the logo’s clean, restful look. The upward-drifting droplet really grabbed me, and I like that this will be our central image. (We asked Jen to do a bunch of nitpicky things on the way to the finished product, including trying out the droplet as the O in Float… but that just made it look like our name was “Flat.”) You’ll see the droplet used in different ways in the future.

I’m really excited to have Jen’s work be the face of our brand. We’ll be rolling this out to all of our platforms in the next week or so.